How Canadian dollar influences profitability: FCC Food & Beverage Economics

How can food & beverage businesses leverage the relationship between the exchange rate and their bottom line to build a currency risk strategy that protects their profitability? 

In this video, J.P. Gervais, FCC Chief Economist, explores how the Canadian dollar can influence the profitability of food and beverage manufacturers and what drives the value of the Canadian dollar.  

What you’ll learn:

• How commodities pricing is usually set according to North American supply and demand conditions

• How the influence of the U.S dollar or Euro can impact manufacturing costs and profitability

• How the U.S. dollar’s value is seen as a safe-haven asset

• How interest rates influence the exchange rate

Looking for more economic insights and expertise? Find tools and resources to help you manage your food and beverage business at FCC Knowledge.