Real talk for the next generation
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Focus on Farm Transition videos provide strategies and advice to help you navigate the key challenges and questions that arise during the farm transition journey.
Joining the operation as a junior partner takes grit, work ethic and a solid plan to show your value. Family business consultant Jolene Brown shares lessons every next gen in a transition needs to know.
Key takeaways
Being a part of the business is not a birthright - it’s about good leaders hiring good employees
It’s not the senior generations job to ensure the farm is big enough to bring kids back in
Younger generation – write a business plan that includes your vision, value and what that costs
Responsibility should be on those learning - but lack of clear expectations is a common issue.
Having a person whose job description is to vet the next generation a good approach
Jolene Brown is an award-winning speaker, author, farmer and family business consultant. A champion for the people of agriculture, she shares her credibility, authenticity, humour and wisdom with audiences worldwide through her writing, keynotes, and workshops.