Our mission and vision

Our mission and vision guide our business practices and how we serve our customers and support the Canadian agriculture and agri-food industry.

Mission

The purpose of the corporation is to enhance rural Canada by providing specialized and personalized business and financial services and products to farming operations, including family farms, and to those businesses in rural Canada, including small and medium-sized businesses, that are businesses related to farming. The primary focus of the activities of the corporation shall be on farming operations, including family farms.

Vision

• The full agriculture and food value chain believes FCC is advancing the business of agriculture by providing financial products, services and knowledge tailored to producers and agribusiness operators.

• Our customers are advocates of FCC and can’t imagine doing business without us.

• We are socially and environmentally responsible and an employer of choice everywhere we operate.

• We make it easy for customers and employees to do business.

• We are financially strong and stable, and invest significantly in the agriculture and food industry.